The Story Behind Linda Blue Apron: How Meal Kits Became a Sensation

It's not about being lazy; it's about finding a solution that fits your lifestyle. The pandemic brought about a significant shift in how people approached meal kits, transforming the industry into what it is today. According to Linda Findley, CEO of Blue Apron, the company has seen a rise in customers from various demographics and regions.

When asked what keeps potential customers from trying meal kits, Findley explained that early on, people assumed meal kits were solely about convenience. However, this assumption overlooks the diverse needs of consumers across the United States. For example, those living in rural areas may struggle to find a nearby grocery store with the desired products, while those with small kitchens might not want to stockpile food.

Blue Apron's customer base is also diverse, comprising two-income couples or dual-income couples with young children. In recent years, the company has seen an increase in singles and empty nesters using their services. Findley joined Blue Apron in 2019 from Etsy, where she served as chief operating officer, and led operations at Evernote before that.

Findley's insights offer a glimpse into the evolution of meal kits and how they cater to various needs. By recognizing that convenience is just one aspect of meal kits, consumers can better understand why Blue Apron has become a household name. As the company continues to adapt to changing consumer habits, it's clear that Linda Blue Apron is here to stay.

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